“Snap a picture. Take your treasure.”
The Challenge: Stand out in the overly-saturated event photo industry in the tourist-heavy town of Cabo San Lucas, Mexico.
The Solution: Detailed research unearthed a goldmine of fun elements to work into this brand. Cabo has a modern reputation for being a party town, an emotion we were determined to tap into. What we didn’t know was that Cabo’s reputation has some basis in history. Since the founding of the town in the mid 16th century, pirates have used the port-town for wild parties and extended bouts of debauchery. Every time we sit on the beach and sip margaritas we’re just channeling the original p-aaaarrrr-ty animals (see what we did there?) of Cabo.
With pirates as the guiding narrative, we developed a name, tagline and a unique illustrative style around the theme of capturing your treasured moments (single tear). Then we wrapped it in a nice shiny bow of butt jokes.
- Identity Design
- Packaging & Wrap Design
- Brochure & Collateral Design