The Challenge: Design a simple way to satisfy your hunger when you just don’t know what to choose.
The solution: Read your mind. No, seriously. I worked with a team of talented developers and product managers in Los Angeles to design an artificial intelligence that will learn your eating preferences and help you find exactly the menu item you need to fulfill your “kraving” as soon as you get hungry. In our first phase, I designed a web-based mobile app, but after a few rounds of feedback our team realized the simplest solution is one that exists on messaging platforms everyone already uses, and my workload became copywriting-heavy instead of design-heavy. The product is set to launch in beta on Slack in the coming months.
- Identity Design
- Brand Strategy
- UX strategy & UI design